Ford Motor Company is grateful to you for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer you and your families a $500 First Responder Bonus Cash Offer good thru 12/31/2023 on eligible new Ford vehicles.

*First Responder Exclusive Cash Reward (PGM#38654) is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of eligible new 2022/2023 Ford and Lincoln vehicles. Not available on Mustang® Shelby® GT500®, Mustang Mach 1, Mustang Mach-E®, Ford GT®, F-150® Raptor®, F-150 Lightning®, Bronco®, Aviator® and Navigator®. May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford Dealer's or Lincoln Retailer's stock by January 2, 2024. Ford reserves the right to change, modify or discontinue this program at any time. Contact your dealer for complete details and eligibility.
Eligible Occupations that qualify for the incentive:

911 Dispatchers

911 Dispatchers are now eligible! (Purchase date of the vehicle must be on or after August 30, 2017.)

Police

Police Officer
Sheriff/Sheriff's Deputy
Correctional Officer
State Trooper
Federal Law Enforcement Officer (Example: Customs, Homeland and Security, etc.)

Fire Department

Career Firefighter
Volunteer Firefighter

EMT

EMT
Paramedic
Occupations that do NOT qualify for the incentive at this time:

Registered Nurse
Ski Patrol - unless you have a current EMT license
CERT Team Members (Community Emergency Response Team)
VIPS- Volunteers in Police Service
Search and Rescue
Emergency Management Volunteers